Let me ask this: what was wrong with the way we used to listen to music in 2003? Absolutely nothing! But Mac folks thought we could have iPods. Of course the reason behind Mac’s innovation was to make money, but the company knew that customers who appreciate something better will consume the iPod. The improvement phenomenon is not confined to Western societies alone, but it happens even in Tanzania. Though we could say that change in Tanzania happens at a very slower pace. So when I give my take, it is just I believe in changing.
That being established, I just wanted to say that I always get thrilled when the right stuff happens in Tanzania. The latest news is that the Tanzanian government will embark on a tourist advertising campaign in the United States and Canada through CNN and various US airports.
You can freely access the article right here.
If anything, this is moving forward. See, I am believer in taking personal responsibility for one’s destiny. I know there have been folks who ascribe to this belief that Africa is not making progress because the West is holding the keys to our breakthrough. To me that is a bunch of baloney. OK, let’s assume the West actually have our keys. What makes someone think that the West will just hand over the keys?
Unlike some folks who are still holding to the “blame the West” mantra, the Tanzanian government is certainly showing signs of maturity. We could ask why it took the government too long to aggressively advertise our tourist attractions, but I will give them credit for taking this first step. I applaud them for realizing that crying wolf against the West will not help, but drawing own strategies is the key.
It is my hope that along with the advertising campaign, the government will embark on a deliberate move to prepare indigenous service providers on the best customer service practices. That is because I think that customer service in Tanzania, generally speaking, needs improvement.
Regardless of everything else, I think spending advertising shillings to attract tourists is definitely moving forward…and in the right direction.